#Session 3 - April 27th
What we did on the third class...
The lesson this week began with presentations of hypothesis testing and each group blog. We had the opportunity to give suggestions and to receive advices as well. With regard to our hypothesis testing we realized that we should improve them and make them more concretely. Furthermore, the teacher noted that to validate a hypothesis, 50% of positive responses are sufficient, though it depends a lot on the case and only 10% can be enough to reach the result.
In what regards the number of interviews, about 20 is sufficient. We also learned that interviews are better to test the value proposition and channels. It should have few questions and with open response. Then, we spoke about other types of testing’s: the AdWords is one of the most effective tools to have views and to evaluate the perception of the product, but it has to be paid, so it depends if we have or not the budget to do it. We may also make a landing page or A / B testing, in which fictitious pages are created (prototype) to thus have some info about customers, and see if it is worth it or not to advance.
We also realized with the teacher's comments that the most important hypotheses to test have to be very specific and cannot be questions that we are almost sure about the answer: the test result. We have little time and a lot of tasks to do so we have to be effective. We also realized that the chefs are not our partners but our customers. This is a key issue since we have to realize well our value proposition that we offer them so that they "validate" the idea. For this we have to define very well what is the problem that our service will solve. If we do not define it well, we have the risk of not having product.
Another important aspect mentioned in class was that people jump very quickly into solutions, without thinking about the problems first, which can have bad results for the firm. Following that, we were proposed to do an empathy map to one of our segments. This tool allows us to perceive and describe in a simple way the characteristics of our consumers, without much issues. Basically, we describe the typical client of that segment based on what he/she thinks, sees, hears, feels and talks regarding our business area. After that, we set the profile and routine of our customer (called as persona - fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way) and from there on continue the development of our business model.
In what regards the number of interviews, about 20 is sufficient. We also learned that interviews are better to test the value proposition and channels. It should have few questions and with open response. Then, we spoke about other types of testing’s: the AdWords is one of the most effective tools to have views and to evaluate the perception of the product, but it has to be paid, so it depends if we have or not the budget to do it. We may also make a landing page or A / B testing, in which fictitious pages are created (prototype) to thus have some info about customers, and see if it is worth it or not to advance.
We also realized with the teacher's comments that the most important hypotheses to test have to be very specific and cannot be questions that we are almost sure about the answer: the test result. We have little time and a lot of tasks to do so we have to be effective. We also realized that the chefs are not our partners but our customers. This is a key issue since we have to realize well our value proposition that we offer them so that they "validate" the idea. For this we have to define very well what is the problem that our service will solve. If we do not define it well, we have the risk of not having product.
Another important aspect mentioned in class was that people jump very quickly into solutions, without thinking about the problems first, which can have bad results for the firm. Following that, we were proposed to do an empathy map to one of our segments. This tool allows us to perceive and describe in a simple way the characteristics of our consumers, without much issues. Basically, we describe the typical client of that segment based on what he/she thinks, sees, hears, feels and talks regarding our business area. After that, we set the profile and routine of our customer (called as persona - fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way) and from there on continue the development of our business model.