Customer Segments
Know our customer segments one by one!
Empathy Map: The empathy map is a collaborative tool that helped us to understand who is our customer and why he would like to do business with you. The Empathy Map is a simple and easy way to gain deeper insight into our customers and helped us a lot in this stage of segmentation.
Day in the Life: After elaborating the empathy map we found very useful to create the day in the life of our segments because this way we can gain more knowledge about them - their pains, their challenges, their hobbies. This day in the life was elaborated with some knowledge gained on interviews.
Personas: Personas are fictional characters that represent different types of customers from Book a Chef.
Day in the Life: After elaborating the empathy map we found very useful to create the day in the life of our segments because this way we can gain more knowledge about them - their pains, their challenges, their hobbies. This day in the life was elaborated with some knowledge gained on interviews.
Personas: Personas are fictional characters that represent different types of customers from Book a Chef.
PRemium Segment
#Carlota Albuquerque
Is someone that values the service by its uniqueness and exclusivity.
Special Host SEGMENT
#Carolina Gomes
Someone that values her friendships and likes to through parties.
#Francisco Pessoa
Someone that values a good food and a good wine and that would Book a Chef for special occasions.
Chefs Segment
#Chef Nuno Ribeiro
Professional Chef that wants to increase the awareness for his services, earn extra money and increase his customer base.
Amateurs SEGMENT
#Sílvia Ferreira
Someone that loves to cook and has proven in the past to have extraordinary cooking skills.