Interview Script
For all Segments
Age?
Gender?
- Male
- Female
1. Do you have an occupation? Which? (Open Answer)
2. What are your hobbies? (Open Answer)
3.Do you have a smartphone?
4.Do you use Apps as a mean of booking services or search for things?
5.Do you usually book services by the internet?
Segment - Want a special (group or not) event/party
Problem Questions
1. Do you often arrange special events/dinners at home or at any other place? (have the habit to make a birthday party every year for example)
2. Can you tell me the three top problems you face when you think about arranging a special event?
2.1. When you decide to choose a restaurant or other place (outside home)
2.2. When you choose to do it at home
3. What use to be the solution for your problems? Or how do you deal with them?
4. Do you usually care about what others think about your parties/events?
5. It's important to you that other people recognize you has a good host?
6. When you organize a special event do you care if it's different and unique thing?
7. What do you think would be an appropriate solution for this problem?
1. Do you often arrange special events/dinners at home or at any other place? (have the habit to make a birthday party every year for example)
2. Can you tell me the three top problems you face when you think about arranging a special event?
2.1. When you decide to choose a restaurant or other place (outside home)
- Don’t have time to search for the perfect restaurant;
- Restaurants do not provide customized meal according to your tastes;
- It is difficult to find a private/intimate space;
- Going to a restaurant is not special enough;
- Sometimes you have to wait for too long in the restaurant;
- Other - which one?
2.2. When you choose to do it at home
- Doing it at home imply not enjoying time with guests;
- Doing it at home implies cleaning the kitchen in the end;
- You don’t have patience to doing it at home;
- You don’t have enough cooking skill to make it special in your house;
- You would like something different than the type of food prepared by your housemaid;
- Catering agencies are too expensive;
- You don’t know any recommended chef to call;
- Ask good quality chefs to come home is too expensive;
- Other - which ones?
3. What use to be the solution for your problems? Or how do you deal with them?
4. Do you usually care about what others think about your parties/events?
5. It's important to you that other people recognize you has a good host?
6. When you organize a special event do you care if it's different and unique thing?
7. What do you think would be an appropriate solution for this problem?
Explain our solution: Our solution for your problems is “Book a Chef”. Book a Chef is a on-demand service that makes good quality chefs going to diners and not the other way around. We have a platform where customers can tell the company where they live, when they would like to have the meal, the type of cuisine they will prefer and how many people will be in attendance. Then, the company will find a chef specialist in that kind of cuisine that is available for the event. On the designated day, a chef will come to a customer's home with the ingredients need and cook the meal from start to finish, including preparation work and clean up. This way, people will have a prompt, professional, customized and pleasant service without leaving home. They can enjoy the time with family and friends and not being worried about anything else.
8. Do you think that our solutions would actually help you solving the problems you referred?
9. Would you use our service?
9.1. [IF YES] In which occasions?
9.2. [IF NO] Why?
10. Would you prefer a chef instead of:
10.1. A catering agency?
10.1.1 [IF YES] In which occasions?
10.1.2 [IF NO] Why?
10.2. Rent a Space?
10.2.1 [IF YES] In which occasions?
10.2.2 [IF NO] Why?
10.3. Go to a Restaurant?
10.3.1 [IF YES] In which Occasions?
10.3.2 [IF NO] Why?
11. Would you prefer to call for our service, to book it online or to book it using an App?
12. How do you imagine the contact between you and the service provider? (eg: do you want to be contact by Book a Chef after and before the service to confirm that all the expectations will be met?)
13. Any last comment or suggestion?
14.Would you provide us more contacts of people who may be interested?
9. Would you use our service?
9.1. [IF YES] In which occasions?
9.2. [IF NO] Why?
10. Would you prefer a chef instead of:
10.1. A catering agency?
10.1.1 [IF YES] In which occasions?
10.1.2 [IF NO] Why?
10.2. Rent a Space?
10.2.1 [IF YES] In which occasions?
10.2.2 [IF NO] Why?
10.3. Go to a Restaurant?
10.3.1 [IF YES] In which Occasions?
10.3.2 [IF NO] Why?
11. Would you prefer to call for our service, to book it online or to book it using an App?
12. How do you imagine the contact between you and the service provider? (eg: do you want to be contact by Book a Chef after and before the service to confirm that all the expectations will be met?)
13. Any last comment or suggestion?
14.Would you provide us more contacts of people who may be interested?
Segment - You want Top Quality Food
1. Do you consider yourself a busy person? (works many hours during the week/spends few time with friends and family)
2. Do you value a good food and a good wine?
3. When choosing a restaurant what do you value the most?
4. Can you tell three top problems when you want to eat good quality food/delicious meal.
4.1 When you decide to go to the restaurant
4.2 When you decide to do it at home
5. What use to be the solution for your problems? Or how do you deal with them?
6. What do you think would be an appropriate solution for this problem?
Explain our solution: Our solution for your problems is “Book a Chef”. Book a Chef is a on-demand service that makes good quality chefs going to diners and not the other way around. We have a platform where customers can tell the company where they live, when they would like to have the meal, the type of cuisine they will prefer and how many people will be in attendance. Then, the company will find a chef specialist in that kind of cuisine that is available for the event. On the designated day, a chef will come to a customer's home with the ingredients need and cook the meal from start to finish, including preparation work and clean up. This way, people will have a prompt, professional, customized and pleasant service without leaving home. They can enjoy the time with family and friends and not being worried about anything else.
7. Do you think that our solutions would actually help you solving the problems you referred?
8. Would you use our service? Why or Why on?
8.1. [IF YES] In which occasions?
8.2. [IF NO] Why?
9. Would you prefer a chef instead of:
9.1. A catering agency?
9.1.1 [IF YES] In which occasions?
9.1.2 [IF NO] Why?
9.2. Rent a Space?
9.2.1 [IF YES] In which occasions?
9.2.2 [IF NO] Why?
9.3. Go to a Restaurant?
9.3.1 [IF YES] In which Occasions?
9.3.2 [IF NO] Why?
10. Would you prefer to call for our service, to book it online or to book it using an App?
11. How do you imagine the contact between you and the service provider? (eg: do you want to be contact by Book a Chef after and before the service to confirm that all the expectations will be met?)
12. Any last comment or suggestion?
13. Would you provide us more contacts of people who may be interested?
2. Do you value a good food and a good wine?
3. When choosing a restaurant what do you value the most?
4. Can you tell three top problems when you want to eat good quality food/delicious meal.
4.1 When you decide to go to the restaurant
- You are too tired of the week to leave home and go to a restaurant;
- You did not have time to book any good restaurant and now there are no free seats;
- You have to wait a long time in the queue of the best restaurants;
- You don’t have time to go home and prepare yourself to go to a restaurant;
- Other - Which one?
4.2 When you decide to do it at home
- You don’t have the necessary skills
- You don’t have patience to cook
- Chefs are too expensive
- You don’t know any recommended chef
- You don’t know how to reach a chef that you can afford
- Doing it at home implies clean up the kitchen
- Other - Which one?
5. What use to be the solution for your problems? Or how do you deal with them?
6. What do you think would be an appropriate solution for this problem?
Explain our solution: Our solution for your problems is “Book a Chef”. Book a Chef is a on-demand service that makes good quality chefs going to diners and not the other way around. We have a platform where customers can tell the company where they live, when they would like to have the meal, the type of cuisine they will prefer and how many people will be in attendance. Then, the company will find a chef specialist in that kind of cuisine that is available for the event. On the designated day, a chef will come to a customer's home with the ingredients need and cook the meal from start to finish, including preparation work and clean up. This way, people will have a prompt, professional, customized and pleasant service without leaving home. They can enjoy the time with family and friends and not being worried about anything else.
7. Do you think that our solutions would actually help you solving the problems you referred?
8. Would you use our service? Why or Why on?
8.1. [IF YES] In which occasions?
8.2. [IF NO] Why?
9. Would you prefer a chef instead of:
9.1. A catering agency?
9.1.1 [IF YES] In which occasions?
9.1.2 [IF NO] Why?
9.2. Rent a Space?
9.2.1 [IF YES] In which occasions?
9.2.2 [IF NO] Why?
9.3. Go to a Restaurant?
9.3.1 [IF YES] In which Occasions?
9.3.2 [IF NO] Why?
10. Would you prefer to call for our service, to book it online or to book it using an App?
11. How do you imagine the contact between you and the service provider? (eg: do you want to be contact by Book a Chef after and before the service to confirm that all the expectations will be met?)
12. Any last comment or suggestion?
13. Would you provide us more contacts of people who may be interested?
Segment - Chefs
Problem Questions
1. Have you ever cooked at someone's house (and received money)?
[IF YES]
1.1. Do you have a regular customer base that contact you in order to use your services? 1.2. Do you have your contact on the internet (facebook;blog;website or other) in order to be reached easily by others? 1.3. Do you use some type of advertising methods to promote you and/or your services? 1.4. Can you tell us the top three problems that you face when you want to provide in-house services? IF THE CHEF IS VERY EXPERIENCED:
Explain our solution: Our solution for your problems is “Book a Chef”. Book a Chef is an on-demand service that helps doing the match between chefs that want to provide an in-house meal and people who want a top quality meal in the comfort of their houses. The company will find an available chef, specialist in the kind of cuisine that customer wants. On the designated day, the chef will come to the customer's home with the ingredients needed and cook the entire meal (preparation work and clean up included). This way, chefs will be easily reached in the database of the company and chosen according to their cuisine specializations and availability. Chefs will receive 87,5% of the customer total payment. We will provide chefs with insure and take care of all issues related with the customer service. Chefs will only have to focus on the food. Moreover, if people liked the service, they will recommend the chef in our community. 1.5. Do you think that our solution would actually help you solving the problems you referred?
1.6. Would you use our service? Why or Why on? 1.7. Do you believe that applying for this service would increase your customers database? |
[IF NO]
1.1. Why? 1.1.1. [ If the answer is "I do not want to do this type of service"]- End of the survey 1.1.2. [ If the answer is "I don´t have enough free time to provide this type of service"] 1.1.2.1 Cooking at people's house would be a good solution for you, if you have a company to manage all the tasks related to the service? ( understand if the chef would want to choose/buy the ingredients for the service or if he would prefer that the company does that) - End of the survey 1.1.3. [ Another answer different from lack of time]
1.1.3.1 Do you have your contact on the internet (facebook;blog;website or other) in order to be reached easily by your clients? 1.1.3.2. Do you use some type of advertising methods to promote you and/or your services? 1.1.3.3 Do you face any of the following problems?
Explain our solution: Our solution for your problems is “Book a Chef”. Book a Chef is an on-demand service that helps doing the match between chefs that want to provide an in-house meal and people that want a top quality meal in the comfort of their houses, either because they want a occasional dinner or to arrange a special event. The company will find an available chef, specialist in the kind of cuisine that customer wants. On the designated day, a chef will come to a customer's home with the ingredients need and cook the meal from start to finish, including preparation work and clean up. This way, chefs will be easily reached in the database of the company and chosen according to their cuisine specializations and availability. Chefs receive the total payment from the customers. They just have to pay a fee for being in our database. We will provide chefs with insure and take care of all issues related with the customer service. Chefs will only have to focus on the food. Moreover, if people liked the service, they will recommend the chef in our community.
1.1.3.5 Would you use our service? Why or Why on?
|